Where does the PIQA® trade mark name originate?

The PIQA® trademark is a made-up word; a brand name that succinctly captures the key brand message, that this new fruit range delivers an exotic and delightful eating experience. Exotic from the fusion of the best of European pear traits with the best of Asian pear traits, and delightful through the crisp and juicy texture coupled with novel flavours. The addition of a short suffix to the PIQA® trademark is used to identify a specific cultivar within the PIQA® family; for example, PIQA®BOO®.