Prevar has licensed the rights to grow, market and sell the PIQA®BOO® brand PremP009 cultivar in Australia exclusively to Freshmax, who have taken the lead to establish the grower group, getting trial trees in the ground and engaging domestic and overseas customers in advance of crop volumes rising and in New Zealand, non-exclusively, to 6 companies – Fern Ridge Fresh, Freshmax, Golden Bay Fruit, Integrow, Johnny Appleseed Limited and Pickmee where each licensee works collectively with others on market strategy.
Prevar Limited has licensed Worldwide Fruit in the UK and New Plant Soc. Cons. Agricola in Italy [for the European continent] under an Option & Testing Agreement [OTA] to test and thence commercialise any of the new cultivars from the PFR interspecific pear breeding programme. Worldwide Fruit have already commercialised the PIQA®REO® and PIQA®BOO® brand cultivars in the UK. New Plant is a consortium created by the three major Italian cooperative groups: Apoconerpo, Apofruit and Orogel Fresco, whose activities include the introduction and testing of new selections, and promoting the development and commercialization of new cultivars on behalf of their shareholders and their growers.
Prevar and a significant integrated fruit company are currently in negotiations concerning an OTA for North America.